“Greek Summer is a state of mind… This year, enjoy your Greek summer wherever you are…” is the message of Greece’s new tourism campaign that will be sent out to the world this year, following the Covid-19 crisis.
According to Marketing Greece CEO Ioanna Dretta, the new campaign is designed to send out a message of optimism and inspire the world to travel to the country whenever possible.
“Through the campaign we aim to create a lasting expectation. To build a new brand and create a desire (for travel) that can be fulfilled for all once the conditions allow it. The Greek summer will always be here,” Dretta said before the video’s screening.